Bluphoria is a pop-rock/alternative band, with psychedelic and southern rock influences.
Currently based out of Eugene, Oregon, the band forms as follows:
Reign LaFreniere, 22 – Lead Vocal & Lead Guitar
Dakota Landrum, 19 – Rhythm Guitar & Background Vocals
Dani Janae, 20- Drums & Background Vocals
Rex Wolf, 21- Bass Guitar & Background Vocals
Founded at the University of Oregon in spring 2019, the band quickly gained popularity
around Eugene and Portland, as well as the Bay Area. They released its first single
“Kaleidoscope” in June 2020 followed by the official video which has amassed a stream
count of over 46,000. Their EP titled “Alone” with their second single by the same name,
has garnered over 22,000 streams. In November of 2020 the band released “Something
More”(over 168,900 streams) and “Conscientious Debauchery” which has a stream
count of 23,000 and counting!
Prior to the Covid-19 pandemic that hit the U.S. in March, Bluphoria played shows at
Eugene’s biggest venues, including the WOW Hall, and has sold out smaller venues,
college-town house shows, as well as playing numerous large protests and live streams
in support of various movements and causes.
In February of 2021, the band signed to a development deal with EDGEOUT Records,
in conjunction with UMG/UME. The band partook in “The Studio” Program, which is a
deep-dive into the critical aspects of development of an artist from a local/regional level
to a worldwide stage, with focuses on sound direction, song writing, stage performance,
image and brand, social marketing, personal wellness and being an artist on the
business aspects of an ever-growing number of channels, exposure and revenue in the
In January of 2022, Bluphoria traveled to Nashville, TN, where they recorded their debut
album under EDGEOUT Records at the historic East Iris Studios. The album was
completed in collaboration with multi-nominated and Grammy Award-Winning producer,
The band has most recently taken the stage at #Happens in Las Vegas, NV on
February 25, 2022. #Happens is a curated event, bringing together the best radio
programmers, label and streaming executives, culture-tastemakers, artists, and brands,
inspiring new ideas in the ever-evolving music community – a performance with all eyes
The band is now expecting a late Spring release of their debut single under
EDGEOUT/UMG/UME, featuring a track off their recently recorded album.